We devised and delivered an energetic and insightful marketing workshop for Regen SW that would help their members to win more business.

Regen SW logo

We were thrilled to be commissioned by the independent and not-for-profit Regen SW to design and deliver this workshop. Our central task was to help energy efficiency businesses working in the retrofit market to get a better return on their investment and efforts put in to marketing their businesses.

Hosted at the beautiful and inspiring Folly Farm, in Pensford near Bristol, the room was filled with a diverse range of people from architects to tradespeople. They were Regen SW members who had travelled from around the south-west of England to take part in our bespoke marketing workshop.

The aim of our day-long event was not only to share key principles of marketing their businesses effectively, but also for the delegates to come away with a profitable marketing strategy for their business.

We achieved this through mixing:

  • the challenge of reviewing and defining their existing and profitable target audience(s)
  • unpicking real-life case studies of the marketing efforts of businesses working in the energy efficiency market
  • facilitating group sessions where they were able to share best practice and learn from the experience of others
  • imparting essential knowledge about key marketing tools and skills

Each delegate took back to their business an actionable marketing strategy that captured:

  • the objectives they had defined for their business’ marketing strategy
  • who their primary target audience is and where to find them
  • the marketing messages they needed to use in order to engage their target audience
  • which marketing tools were likely to give them the best return on their investment
  • how to utilise favoured marketing tools
  • how to plan and schedule the implementation of their marketing strategy

It was an interactive day of learning, discussion and planning.

Following the workshop, we received a personal letter from Merlin Hyman, Chief Executive of Regen SW which read:

” Thank you for your valuable contribution in speaking at the Making a Profit from Marketing: Ready for Retrofit marketing workshop…Your valuable years of knowledge made for a very upbeat and inspiring presentation…We felt that the day was a great success and we enjoyed hearing so much positive feedback from delegates. Without a doubt, attendees found this session really valuable offering them a chance to learn from an expert and to network with fellow industry insiders.”

Could your business benefit from taking part in a similar workshop?

 

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