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Marketing your technology company

February 6, 2014 @ 9:30 am - 4:00 pm

Specifically designed to help technology companies develop an effective marketing plan.

The workshop is a real opportunity to work on key elements of your own business’ marketing strategy. Through guided discussions, group work and sharing of tools, best practice and real-life case studies, we’ll focus on:

– how you can identify your profitable customers and where to find them

– developing the right marketing messages to attract better customers

– what marketing tools you need to use to make sure you get results

At each step, you’ll have chance to capture how this translates into marketing your company and ambitions held for your technology product sales.

Announcing tech IP specialist, Cerian Jones, as guest speaker

We are delighted that tech IP specialist, Cerian Jones of leading UK intellectual property firm Urquhart-Dykes & Lord will be joining us as guest speaker at the workshop.

Cerian has also offered to answer any IP questions you might have. So whether you want to know how your product can save you money on your Corporation Tax, how to protect your Trademark abroad, how to license your patent or anything else IP related, Cerian is your woman!

Eventbrite - "Marketing your Technology Company"

Why is great marketing crucial for your tech company?

Marketing helps to drive business strategy. It enables businesses to identify customers, produce and deliver products or services that match their needs and expectations and make some money out of it. Throw science, engineering and technology into the mix, and you have to be really strong on getting your marketing messages right and choosing the right marketing tools. If you’re going to get results for your technology company you need a marketing plan.

What do we mean by 'technology company'?

This workshop is aimed at people whose business develops technology products, tools or tech-based services. So not those businesses enabled by technology or using technology to deliver their product or service, but rather those companies developing and producing the technology used in these circumstances. If you produce, or are creating, leading edge technology products or tools then it’s likely you’ll find this workshop beneficial.

Why our workshop?

This Marketing Your Technology Company workshop, you might say, makes a strange addition to The Business Greenhouse’s event portfolio. However, it draws on our founder’s experience of managing, marketing and promoting trailblazing science. engineering and technology communication projects. Lynda’s background means she also got to grips with research on how best to get people interested in science, engineering and technology.

Be prepared to dirty your hands and muddy your boots!

While the workshop will save you time and space work involved in finding the best way to get your name out there and attract profitable customers, the emphasis is on ‘doing’.

The workshop is open to a limited number of delegates in order to ensure, as far as possible, that everyone can make full use of this opportunity to work on developing their own business.

Where else will you get the chance to take some time out of your business to work on your marketing strategy?

Book your place:


February 6, 2014
9:30 am - 4:00 pm


The Business Greenhouse
07546 409 664


Parkway House
Hambrook Lane, Stoke Gifford
Bristol, BS34 8QB United Kingdom