Actionable know-how you can use to help your business thrive.

 

What training is available from The Business Greenhouse?

We specialise in marketing and business development training, so can help you learn, develop and implement the right skills that will enable you to:

  • Engage more ideal customers or clients
  • Sell more products or services
  • Develop a sustainable business

As we are focused on providing key principles and actionable points, you’ll be able to put what you learn to work in your business straight after the training session.

New growth, ideas and plans with training at The Business Greenhouse

 

For what type of businesses do we provide training?

Here at The Business Greenhouse we work with micro- and small businesses who desire to develop, improve or grow in a sustainable way. We can:

  • Work one to one with you or your team members
  • Deliver training to groups. You can be a group of people from the same business, people from a consortium of businesses that work together, or a group of business owners, managers and leaders who happen to know each other.
  • Organise open training sessions independently and on behalf of sponsors. We’ve done this for South Gloucestershire Council and RegenSW.

 

What topics do we cover?

Below is a selection of the training courses we have developed.  It’s not an exhaustive list, and we’re developing courses regularly so if you don’t see what you’re looking for, please ask.

We can position our training for people new to marketing and business development, as well as those who would like to develop and advance their marketing and business development skills.  Further, we can tailor training sessions can be tailored to your needs and budget.

Feel free to get in touch if you would like to find out more about our training courses and what would be best for you and your business.

Essential business marketing

Aim: Develop an understanding of essential marketing principles that will enable you to attract and retain more clients.

 

During the training session you will:

  • Explore real-world case studies – see how other businesses make marketing work for them
  • Identify key marketing principles businesses use to ensure marketing campaigns are effective
  • Find out how to spot profitable opportunities to promote your business

 

Outcome: Do what every professional marketer is doing and use key marketing principles they use in your business effectively.

 

Who should attend? You may find this beneficial if you want to have a significantly more focused, results-oriented, way of marketing of your business. This session could help you leave scatter gun marketing behind!

 

Length of session: 3 hour interactive training session.

Register your interest and find out more

Marketing for profit

Aim: Devise an effective marketing strategy for your business that will deliver a measurable return on your investment in your marketing efforts.

 

During the training session you will:

  • Determine your marketing goals
  • Profile your target audience
  • Define the marketing messages you need to convey to your target audience
  • Select the best marketing tools to use for your business
  • Discover ‘How to’s’ for some common marketing tools
  • Schedule your marketing activity
  • Know how to implement, monitor and develop your marketing strategy

 

Outcome: You’ll leave with an improved understanding of how marketing will work for your business, and an actual marketing strategy that you’ll have developed specifically for your business. There will be plenty of opportunity to ask questions of your experienced marketer host, as well as delve in to how to make your strategy work for your business. Further, you’ll be able to take advantage of up to two hours advice and support after you finish the training to help you implement your new marketing plans and ensure they work for your business.

 

Who should attend? Anyone who feels their marketing efforts aren’t getting the results for the time, effort and money they give them, and business owners who want to be more effective and efficient in how they drive their business forward. Those with a team, partners or associates who you need on side and working to a common purpose will also benefit.

 

Length of session: 1 or 2 day training and ‘working on your business’ session + 2 hours support via telephone or Skype (or at your business premises if geography allows)

Register your interest and find out more

How to get media attention for your business

Aim: Go beyond just learning how to write a killer news release. Find out what makes a good story, how to connect and engage with journalists, and identify opportunities to get media coverage.

 

During the session you will:

  • Find out how to write and structure a news release
  • Explore other types of articles and news pieces and how to pitch them to journalists
  • Consider opportunities you can generate that journalists will want to cover
  • Identify how to find the journalists that will be interested in your story
  • Determine what journalists need from you and how to nurture a fruitful and long-term relationship with them

 

Outcome: A much more media-savvy you. Armed with our toolkit, you will be on your way to getting your business in the media, whether broadcast, online or in the paper.

 

Who should attend? You’ll enjoy this session if you’re new to generating media coverage for your business. It’s also an opportunity to extend a basic understanding of what’s needed to capture and cultivate journalists interest in your business.

 

Length of session: 3 hour interactive training session

Register your interest and find out more

Business model in a day

Aim: Develop, evolve, or create from scratch, a business model that works for you, your business and your clients.

 

During the session you will:

  • Get to know the Business Model Canvas
  • Determine what it is that your clients find valuable about your business
  • Clearly identify how to segment your client groups, and how to engage them
  • Consider which partners and stakeholders to involve
  • Define the key activities you need to carry out in order to meet your business’ objectives
  • Review revenue generation streams and what other opportunities there are to for you to leverage

 

Outcome: A protected day reviewing and developing your business model. Seize your chance to consider new and innovative ways to profitably and enjoyable run your business.

 

Who should attend? Anyone who wants to innovate, define, or establish a clear understanding of how the many different aspects of running a business can fit together for them. Flounder in the mud no more!

 

Length of session: 1 day interactive training session

Register your interest and find out more

Confident and profitable pricing

Aim: To enable you to confidently charge what your products or services are worth.

 

During the session you will:

  • Explore solutions to common concerns business owners express when pricing their products or services
  • Share and compare ways in which you price your products and services
  • Look at why people buy, and determine why they want to buy from you
  • Explore pricing strategies, and when and how to charge more

 

Outcome: A happier and more confident you when it comes to setting or increasing your prices.

 

Who should attend? Anyone who spends far too long worrying about whether they’re charging too much or not enough!

 

Length of session: 3 hour interactive training session

Register your interest and find out more

 

Costs

Please contact us for costs of each session.  Prices will depend on whether we’re delivering 1-2-1 or to a group, whether you provide the room, or whether you’d rather we book the room and manage the bookings.

 

Ready? Or have any questions?

Contact us to register your interest or find out more